Strategist
Pricing and timing are treated as positioning decisions, not administrative steps.
A considered way to sell in Pasadena + the San Gabriel Valley
Your home deserves more than a listing. It deserves a position.
Thoughtful preparation, editorial presentation and disciplined negotiation—built around the story only your home can tell.
Laura + Grant Law · Craft & Bauer | Real Broker
160career sales
150+client reviews
30combined years
$6.2Mshowcased sale
Position before promotion
The Foothills deserve a different type of representation.
A distinctive home is not a commodity. Its architecture, setting, condition and next owner all change how it should enter the market.
We combine Laura’s eye for presentation and buyer behavior with Grant’s broker-level command of strategy, structure and negotiation. The result is a plan built for your property—not a package applied to it.
Explore the selling planAmbassador
We translate what makes the home meaningful into language and imagery buyers understand.
Negotiator
Every offer is evaluated for value, certainty, leverage and the life decision behind the sale.
Communicator
You always know what is happening, what it means and what decision comes next.
Two points of view. One shared standard.
Creative instinct meets operational depth.
Partners in life and real estate, Laura and Grant bring complementary judgment to every important decision.
Senior Partner · DRE 02017252
Laura Law
Nearly a decade in real estate, preceded by 13 years as a senior buyer for national brands. Laura brings a buyer’s instinct and an exacting eye to presentation, audience and detail.
Director of Growth · Broker Associate · DRE 01757046
Grant Law
Nearly two decades across brokerage operations, finance, coaching and client representation. Grant brings managing-broker depth to structure, risk and negotiation.
A clear path from decision to sold
Seven stages. No mystery.
Each step has a purpose, an owner and a next decision. You see the entire plan before the work begins.
01Strategic plan+
We clarify the market, likely buyer, pricing posture, launch calendar and the story the presentation needs to tell.
02Preparation+
Inspections, selective improvements, styling and vendor coordination are prioritized by return—not by habit.
03Production+
Photography, film, drone, floor plans and editorial copy make the home legible, desirable and memorable.
04Launch+
MLS, digital, direct, social, broker and media channels are sequenced to create a concentrated first impression.
05Showings+
Private appointments, broker previews and open-house moments are managed for access, feedback and momentum.
06Offer strategy+
We compare price, strength, risk and timing, then negotiate the structure that best serves your real objective.
07Closing+
From inspections and appraisal through signing and proceeds, we manage the details and protect the agreed outcome.
The presentation system
Make the home easy to understand—and hard to forget.
Every channel has a job. Together they create one coherent impression, from the first frame to the final showing.
Editorial production
Professional photography, cinematic video, drone, floor plans and 3D tours when the property calls for them.
Digital demand
Targeted social, video, email and retargeting designed around likely buyers—not indiscriminate reach.
Direct + broker
Personal outreach, broker previews, database promotion and crafted print pieces extend the launch beyond portals.
Expanded exposure
Craft & Bauer, Real and Leverage relationships create selective opportunities across media, referral and global channels.
Immersive listing
A custom property experience and, where eligible, Zillow Showcase help buyers explore the home with depth.
Signature-sales portfolio
A record of positioning distinctive homes—and carrying the strategy through.
Selected sale
7081 Patterson Drive
$6,200,000Showcased sale
Complete case study
4100 Big Tujunga Canyon Road
$4,545,000Strategic relaunch
Selected sale
9362 Walker Ranch Circle
$3,010,000Showcased sale
Selected sale
1234 Wellington
$2,780,000Showcased sale
Selected sale
1790 Las Canoas Road
$2,415,000Showcased sale
Selected sale
4628 El Camino Corto
$2,355,000Showcased sale
Complete case study
2150 Big Tujunga Canyon Road
$2,275,000Transaction stewardship
Selected sale
393 Allendale Road
$2,188,333Showcased sale
Complete case study
424 Stanford Drive
$1,800,888$120K over asking · 6 daysIndependently spirited. Broadly connected.
Local judgment, backed by uncommon reach.
Craft & Bauer’s boutique creative perspective is supported by the scale of Real and the selective relationships of Leverage Global Partners. We use that reach where it materially improves the sale.
33,000+agents
23countries
135markets
Real network figures reported January 2026.
In their words
Trusted when the details—and the outcome—matter.
Zillow“When difficult repair questions surfaced, they brought in the right experts and protected us from unnecessary concessions.”
“They sold our home above what we expected, made it seamless, then helped us purchase the next one.”
Client“Laura and Grant’s experience brought us qualified buyers that resulted in a successful and profitable transaction.”
Client“Grant and Laura provided the best experience we have ever had when listing and selling a home.”
“They quickly adjusted and kept things moving without losing momentum.”
“What could have been an overwhelming and stressful time was made manageable thanks to their guidance.”
“Honest, salt of the earth, very knowledgeable and available.”
Client“They were both great in guiding us through our experience of our first 1031 exchange.”
“Their advice felt practical and honest. We always felt like they were looking out for our best interests.”
“Their guidance made what could have been a stressful situation feel much more manageable.”
5.0 ★★★★★ · 150+ client reviews
Testimonials reflect individual experiences; results vary by property and market conditions.
Seller questions
Before we begin.
When should we first talk?+
Ideally four to twelve weeks before you want to launch. That creates room for smart preparation, but we can also build a compressed plan when timing is tight.
Do we need to renovate before selling?+
Usually not. We recommend only work that improves the likely buyer response or removes avoidable friction. The goal is intelligent preparation, not indiscriminate spending.
How do you decide the list price?+
We weigh comparable evidence, current competition, buyer psychology, the condition of the home and your preferred balance between speed, certainty and upside.
Where do you work?+
Our core seller practice serves Pasadena, San Marino, Arcadia, La Cañada Flintridge, South Pasadena, Altadena and the surrounding San Gabriel Valley and foothill communities.
Local selling guides
Property strategy changes with the market.
Explore dedicated guidance for pricing, preparing and launching a home across the foothills.
A useful first conversation
Tell us where you are—and where you need the sale to take you.
Within one business day, Laura will begin with the property, your timing and the decisions that matter before recommending a path. Grant will remain informed on the inquiry and next step.
(626) 361-4270