Seller case study · Tujunga
Finding the buyer was only half the work.
After a reported 234-day prior campaign, a focused relaunch produced the right buyer. Then sustained transaction stewardship carried a complicated 100-day escrow across the finish line.
The challenge
A remote, highly personal compound had already tested the market.
The roughly four-acre mountain property was neither easy to compare nor easy to reach. Its scale, setting and custom design dramatically narrowed the audience capable of understanding it.
The owners contacted Laura and Grant after seeing the nearby 4100 Big Tujunga Canyon Road result. Their former campaign had accumulated a reported 234 days without a sale, making renewed market confidence as important as exposure.
The strategy
Create the market moment—then stay fully engaged after the offer.
Bring the market to the property
A focused broker event reportedly drew more than 50 agents, buyers and investors to a location that did not benefit from casual traffic.
Find fit, not volume
The objective was not indiscriminate reach. It was locating the small pool of buyers able to value the setting and custom compound.
Escalate with discipline
When financing milestones and buyer-side communication became uncertain, Laura and Grant kept pressing for clear answers and workable next steps.
Keep the seller oriented
Consistent counsel helped the sellers evaluate progress and risk without losing sight of the result they were trying to preserve.
The result
The offer survived because the work continued long after acceptance.
The contract was accepted on November 2, 2021 and closed on February 10, 2022—approximately 100 days later—at $2,275,000.
The sellers were finally able to move forward after an extended marketing journey. The buyer later returned to Laura and Grant for additional representation, turning an unusually difficult transaction into a lasting client relationship.
“A listing is not successfully represented when the offer arrives. It is successfully represented when the client reaches the intended finish line.”
A more useful first step
What would stronger positioning look like for your property?
Within one business day, Laura will begin a private review, with Grant kept in the loop on the inquiry and next step.
Request my private reviewTransaction-specific results reflect the property, market and circumstances of each sale; they are not a promise of future performance.